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The Demand for Construction Chemicals
Construction Chemicals have a significant market size, driven by ever-changing environmental factors, market conditions, and the quality of construction raw materials. The need for these chemicals has grown over the past five decades to enhance construction quality. Predominantly, construction chemicals are made using by-products of crude oil, derived from oil and gas refineries. These by-products are further processed and modulated to create effective construction solutions.
The Environmental Cost of Traditional Construction Chemicals
Over the past five decades, many types of construction chemicals have been developed, primarily using crude oil by-products from oil and gas refineries. These chemicals are further processed and modulated to improve construction quality. The predominant range of available chemicals today includes PCE (Polycarboxylate Ether) and SNF (Sulfonated Naphthalene Formaldehyde).
- PCE is produced from crude oil extracts, and a large portion of it is imported into India.
- SNF, on the other hand, is formaldehyde-based, and its manufacturing process is highly polluting and toxic.
Both of these products are not only energy-intensive but also have a high carbon footprint. They rely on non-renewable sources and contribute to greenhouse gas emissions during sourcing, transportation (both local and international), and high-carbon manufacturing processes.
Environmental Impact of Traditional Construction Chemicals
Traditional construction chemicals contribute significantly to greenhouse gas emissions. This is due to emissions during sourcing, transportation—both local and international—and carbon-intensive manufacturing processes. These products rely on non-renewable raw material sources, such as crude oil extracts, and are not always compatible with the diverse types of raw materials used across India.
Battu: A Novel Green Approach in Construction Chemicals
In response to these challenges, a novel approach was developed: BATTU, a product designed to use renewable raw materials generated in India, while also meeting regional and geographical construction needs. Battu is created by repurposing agro-waste from bio-refineries that produce green fuel or ethanol. A patented technology combines this agro-waste with various types of organic bio-polymers, resulting in Battu—a multipurpose, eco-friendly construction chemical.
Sustainable Production Process of Battu
The process to create Battu involves combining different polymers with waste in a non-polluting and non-toxic manner. Even the packaging and shipping of Battu use recyclable materials, with low-volume packaging to optimize logistics. This approach minimizes carbon emissions during transport and last-mile delivery, further establishing Battu as a sustainable construction chemical.

Creating a Circular Green Economy
Battu contributes to the development of a circular green economy by benefiting farmers through the use of their waste produce. This creates a demand for agro-waste, thereby fostering a sustainable ecosystem. With its simple, unique, and easy-to-use design, Battu encourages broader adoption and greater penetration of green products across all types of construction projects. A wider adoption of Battu directly translates to more green building benefits.
Impact of Battu on the Market for Construction Chemicals
The growth of Battu is driving the market towards more sustainable practices. Its introduction is challenging existing products to innovate and adopt greener approaches. By raising awareness of eco-friendly solutions among local contractors and emphasizing the emotional connection to a farmer-produced product, Battu deepens the appeal for using green construction chemicals.
A Greener Future with Battu
By choosing Battu—both a multipurpose green chemical and a sustainable building material—contractors across different regions of India can enhance the quality, durability, and lifespan of their projects. More importantly, they can achieve this while reducing their carbon footprint and conserving water. Battu represents a shift toward a more sustainable and environmentally responsible approach to construction chemicals, making it a key player in building a greener future.